Photo: PRNewsFoto | Baskin-Robbins
What’s red, blue and striped all over? Why, the latest Spider-Man inspired ice cream, of course.
In a tie-in with the May release of "The Amazing Spider-Man 2" movie, Baskin-Robbins has created an ice cream flavour made with red and blue, vanilla-flavoured ice cream, thread by a web of dark chocolate and popping candies.
It’s a marketing move borrowed from premium ice cream maker Ben & Jerry’s, which makes sport of developing new flavours from TV shows, films and musicians.
The latest ice cream to evoke an LOL (laugh out loud) reaction out of fans was their "Scotchy Scotch Scotch" tub inspired by the "Anchorman" lead character Ron Burgundy, played by Will Ferrell.
"Scotchy Scotch Scotch" is butterscotch ice cream with butterscotch swirls.
Fans of Spidey in Singapore can only have a taste of him on the big screen – it is not available in any Singapore outlets.