Craving for home cooked dishes? Savour your way down to Sembawang White Beehoon where they served their signature white beehoon, meat & seafood roll, stir fried fish head and many many more at White Restaurant.
For the full review and photos please visit http://thehungrygeek.com/2016/02/16/white-restaurant-sembawang-white-beehoon
The must try here is their White Beehoon! This is a Chinese restaurant that gives a zi char feel and has no aircon, but is decoated very nicely with a lot of modern touches. The queue system was surprisingly new and efficient for a Chinese restaurant.
On our visit there was long queues even on a weekday night, but it was well worth it as the standard of the food was up to par, and we did not wait long for the food to arrive.
A year ago, i visited the restaurant on the recommendation of my friend who heard about the place through his social media network. Back then, it wasn't just that I had high expectations, but the food was really 'meh'. The white beehoon was frankly quite bland, the ingredients weren't exactly terribly fresh, but i guess it was passable at $3.50 a pack.
Fast forward 1 year+, and their commercial success allowed them to set up shop at the refurbished Sun Plaza, rebranded as "白" restaurant, and i decided to go back to the original shop on the insistence of another of my friends.
Guess what? 1 pack is now $5, and it tastes like something i could whip up in 15 minutes sans the beehoon soaking. I suck at cooking btw. The queue was 1 hour long, and frankly speaking, unjustified. I won't go as far as to call it a scam, but sometimes, people should take online/foodblog/socialmedia reviews/pictures with a pinch of salt (their beehoon needed more than just that though).
All i have to say is kudos to their branding and marketing team, for hyping their food up to levels where they can extract supernormal profits for a very bland commodity. Perhaps if the effort was spent on improving the taste and experience, and perhaps if they weren't such obvious price-gouging trend riders, I might have saved my breath and effort writing this post.
But i guess, the truth has to come out one day. No hard feelings @owners, but pls try to improve your beehoon. For everyone else, I'd like to say, my review is just like any other man's. Taste for yourself, think for yourself, and perhaps we will have less instazombies wasting everyone's time with pedestrian fare at premium prices.