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Founded by local celebrity couple Daniel and Jamie Teo in July 2011, Twelve Cupcakes has been growing rapidly in the midst of its success and strong support from its customers. The reason behind this support can be attributed to the freshly baked cupcakes that are handmade from scratch daily using quality gourmet ingredients. Cupcakes come in many flavours at Twelve Cupcakes, with everyday flavours like cookies and cream, red velvet, and salted caramel banana, and special daily flavours. The cupcakes are moist, fluffier and less sweet than less cupcakes, and are covered with a light smooth frosting. Today, Twelve Cupcakes has outlets not just in Singapore, but also in areas like Hong Kong, Malaysia, Taipei, and Manila.
It is not often you see a former Ms Singapore Universe and actress don an apron, working away with a rolling pin and whipping up a storm in the kitchen. But Jamie Teo is doing just that at the newly opened Twelve Cupcakes, opened by her and husband Daniel Ong. Jamie runs the kitchen, while Daniel is mainly in charge of accounts.
The opening of the cupcake shop is not surprising to those who know the couple, as Jamie loves baking, while Daniel is a foodie. Jamie does her own baking and developed a special recipe from repeated experiments. “Fortunately I had Daniel as my guinea pig,” she said.
The couple’s hard work is paying off, as business is doing so well that they recently opened their 2nd outlet at Millenia Walk.
As to why the number “twelve”, Jamie explained that the name was inspired by the 12 holes in a baking tray. Besides, 12 strikes make a perfect game in bowling, which is one of Daniel’s favourite past time.
The cupcakes cost $3 each, $17 for half a dozen and $33 for a dozen. Despite being smaller than usual cupcakes and slightly higher priced, the cupcakes are quite popular among the office crowd. There are 12 standard flavours such as cookies n cream, chocolate vanilla and espresso and a number of exciting daily specials, the popular ones being lychee, salted caramel, black forest, and baileys chocolate.
My favourite is the red velvet cupcake, which also happens to be the bestseller. This classic is topped with a slightly sweet and smooth vanilla cream cheese. The frosting was wonderfully light and balanced. Decorated with a little heart shaped fondant, this pretty looking cupcake is sure to delight the ladies both in taste and look.
Chocolate lovers should try the moist chocolate cupcake with fresh bananas and topped with a yellow star. I finished 4 cupcakes at one go on my first visit, and will be back to try more of Jamie’s new flavours.
For full review, please visit https://phuachiuyen.wordpress.com/2012/08/30/twelve-cupcakes/
My favourite cupcake among these 6 pretty ones was the vanilla chocolate cupcake – vanilla cream cheese on a moist chocolate cupcake. I like the thick cream cheese taste. Yummy! It’s the cutest and most appetising looking cupcake too. 4/5
The mocha – chocolate cream cheese on a moist coffee cupcake was my second fav. There’s just a very slight bitter coffee taste in it. Very soft and moist. Good taste. 4/5
The peppermint was the daily special, something that’s not on the menu everyday. It’s quite refreshing and not too sweet. 3.5/5
The cookies and cream was a bit on the sweet side for my liking. Anything chocolate is still good though. 3/5
The strawberry choc was extremely sweet. The strawberry cream tasted like the hello panda strawberry filling. 2.5/5
The strawberry vanilla was the sweetest among them all. The cream was already very sweet. The white chocolate made it even sweeter. The whole taste was overly sugary sweet. I didn’t like the light vanilla based cupcake because I found it too plain and dry. Too normal typical muffin taste! 2/5
$3 each. $3.50 for the daily special (i.e. peppermint in this case!) Slightly pricey for a small sized cupcake.
Delightful yet sinful sweet treats. I think Twelve Cupcakes would suit your taste if you generally like your desserts on the sweet side. I mean, really sweet!