The breads are made fresh daily and are really tasty and best of all healthy. They also do sandwiches which are really good and well worth of lunch if you are looking for something light. And also the coffee and cakes are absolutely delightful.

Chef Icon is a nature bakery where Chef Francis had embarked on a journey to bring to us Avino Neutro baking where only the Finest Quality, Natural Ingredients are crafted into breads and pastries. With Avino Neutro baking, the products are made using labour intensive techniques, avoiding shortcuts, mass producing and mechanization of processes. This means that Chef Icon products will be the sincerest form of baking that nature fanatics would endorse. Even the Vegetarian Society (Singapore) recommends Chef Icon as there's the 9 Nos. No Animal Rennet, No Animal Gelatin, No Animal Meat, No Liquor, No Margarine, No MSG, No Onion & Garlic, No Preservatives and No Chemical Bread Improvers.

That quiet afternoon, I barged into Chef Icon. Chef Francis sensed that it's my first visit and when I ask for was a cafe latte from his Vibiemme coffee machine, he marketed the English Queen Cake. I bought one whole slab. Apart from that, I bought the Hokkaido Rolls that I came here for, following my Queen's decree.

I bought the blueberry flavored English Queen Cake which was superb. It was moist and Dad liked it so much that he had a second piece. It must be good as he'll usually stop at one and start to tell me how he can make a better one. With Chef Icon's English Queen Cake, he skipped the rattling and wolfed down a second slice. True enough, it's a good cake to go with tea or coffee.

Chocolate and Coffee Hokkaido Rolls - Soft and light cake encompassing the intense coffee mousse/ganache in the centre.

Strawberry Hokkaido Rolls - If you like strawberry shortcake, you gotta try this one. Fresh strawberry with strawberry mousse and of course light fluffy butter roll. Don't eat "lugi"!

Treat some colleagues to a couple of Chef Icon's signature cakes.

One of Chef Icon's Signature is their pure Chocolate Trovana. Although this is a healthier cake, it was certainly rich chocolate decadence. It was pure and without pretense. Folks who ate this ask me where I got this from and want to buy it for their kids' birthdays.

Another Chef Icon's signature is the New York Cheese Cake. It was smooth, creamy and had an obvious touch of citrus, probably from lemon zest. I had a show of hands who love the Chocolate Trovana or the New York Cheese Cake. This innocent looking cheesecake won the voting. It was indeed one of the better cheese cake in town.

Chef Icon has convinced me for the first time that healthy food need NOT be yucky food. So, bring in the myth busters!

For more details and photos, check out - http://4-the-love-of-food.blogspot.com/2012/03/chef-icon-nature-bakery-avino-neutro.html

‎7 Dec 2011 - The few occasions I dropped by Chef Icon, I've always noticed this English Queen cake starring back at me. At a royal price of $12.80, a commoner like me couldn't help but wonder what a cake named after Her Majesty tastes like.

And so, I decided to satisfy my curiosity, bearing high hopes that with a slice of the cake on my palette, i may move a step closer to realizing my princess dream.

Alas, like how hearts were broken when William married Kate, this Queen cake snapped me back to reality the moment I took a bite. It is probably the most simple butter cake I've tasted, light and fine, not too sweet and what u see on the surface is what u get - chef could definitely hv been more generous w the walnut and cranberry.

So is this what life as a royal is like? I continue to ponder...