Hoongy ! •
29 Mar 2012
I remember the old days of Haagen-Dazs at Holland Village, where I could go for the occasional ice cream and catch up with friends in a casual setting. Fast forward a few months later and Haagen-Dazs has started to revamp itself to differentiate itself from the competition that is coming up from independent ice cream stalls.
For a start, they have launched a recent campaign called Girl's Day Out from now till the end of May in which the concept of plush red chairs would do well to reach out to the aspiring teenage tai tais.
I must admit that I was like a fish out of water recently when I checked out the concept, but the taste of ice cream soon help me forget the environment that I was in.
Looking to start? Go with the Petite Temptations ($18), consisting of five mini scoops of cookies and cream ice cream seated on cookies.
Looking for the full blown stuff? Go for the High Tea Affair ($38), consisting of three layers of goodies. Starting from the top, there are three mini scoops each of Cookie Dough Chip, Belgian Chocolate and Strawberry ice cream; followed by a choice of 6 delicate ice cream macaroons and finally, pieces of kiwis, raspberries and grapes. The only downside is that I would avoid the kiwis as it may create a very contrasting sour finish to the otherwise sweet ice cream flavours.
Well there you have it, all you tai-tais in the making. This is training ground 101.